A Finnish anchorman has been sacked after being caught live on air drinking a bottle of beer.
Kimmo Wilska got into trouble when he pulled out the brew during recorded footage about licensing laws.
However, when the report cut back to the studio, the country's most well known English-speaking newsreader was seen taking a swig.
A YouTube video shows Wilska looking startled and spilling some of the alcohol down his suit before he wrapped up the show.
More than 430,000 web users have viewed the video making it the latest internet hit Furious television bosses have now fired Wilska, despite him telling them the whole incident had been a prank intended to make the behind-the-scenes crew laugh.
However, they refused to accept his excuses and fired Wilska - who is described by fans as the Barry White of Finland for his distinctive and deep tone of voice.
Fans have now set up a Facebook page showing their support for Wilska which has already attracted more than 49,000 supporters from around the world.
Many have demanded that YLE TV give him back his job.
Fan, Vilhjalmur Olafsson said on the page: 'Come on, you guys. It was a joke.'
While sympathetic Dominic Murphy
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